03.29.2010--Selling Storage Software In A Troubled Economy
Selling Storage Software In A Troubled Economy By Ken Horner, SVP, corporate development and strategy, BakBone
While budgets are shrinking and many organizations are faced with difficult cutbacks, there is one element of business world continues to grow exponentially — data. Digital data, the lifeblood of organizations' knowledge base and source of revenue generation, doesn't slow down because IT budgets are trimmed or a company is faced with staff cutbacks.
Most organizations use email to communicate with existing customers and
partners and as a cost-effective vehicle to attract new customers. Much of
the focus has been on providing product or service information or offers in
the form of marketing emails.
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