RELDATA Named Emerging Tech Vendor By CRN Magazine

RELDATA, the leading provider of consolidated and unified storage solutions that deliver iSCSI SAN, NAS and WAN replication from a single virtualized storage platform, recentlyannounced it has been selected by Everything Channel as a CRN Emerging Tech vendor. CRN's Emerging Tech list recognizes companies that are delivering high margins for solution providers with innovative and easy-to-use technologies that undercut industry giants.

"We are honored to have our company and its technology recognized as an emerging vendor by CRN's editorial staff for the second year in a row," said David Hubbard, CEO, RELDATA. "Our value-added resellers (VARs) enjoy on-going repeat business as customers transform their RELDATA iSCSI SAN into a 'future-proof‘ enterprise-wide storage infrastructure. Customers benefit through reduced costs, increased application availability and dramatically simplified storage operations."

RELDATA VARs deliver a powerful iSCSI SAN storage solution that seamlessly integrates into a customer's existing storage infrastructure. This solution can be easily expanded by optionally integrating existing third party storage assets for maximum ROI, provisioning enterprise NAS storage for users, implementing WAN replication for disaster recovery of all storage, and migrating data non-disruptively: all through the same user interface with storage automation. Customers can incrementally scale storage by simply adding more disk arrays, incrementally scale performance by simply adding more storage controllers, and incrementally scale the number of supported servers/users by upgrading to 10GbE. Additionally, Fibre Channel SAN customers can implement a cost-effective disaster recovery solution that allows them to migrate to an enterprise iSCSI SAN in the future. RELDATA VARS help their customers simplify their storage operations by building a flexible storage infrastructure, one project at a time.

According to the CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include: the technology is superior to other products in the market segment; the technology complements a solution providers' existing practice areas; emerging vendors provide better service opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of solutions providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.

"New and innovative vendor partners can help spur profitable new ideas that solution providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where solution providers go to find these vendors," said Robert C. Demarzo, senior vice president and editorial director, Everything Channel editorial.

Vendors who are selected for inclusion in the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company's revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.

About CRN
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.

Everything Channel
Everything Channel, formerly CMP Channel, is the global leader in technology sales and serves as the one stop shop for the sales channel that drives 75 percent of technology sales throughout the world. IT suppliers and Solution Providers turn to Everything Channel to manage and accelerate their business. Everything Channel provides the answer to strategy and branding, online marketing, research/market intelligence, lead generation, branded and custom events, education and workflow tools targeted to those who buy and sell through the Channel. Everything Channel is a subsidiary of United Business Media , a global provider of news distribution and specialist information services with a market capitalization of more than $2.5B.

About RELDATA
RELDATA is the leader of a new generation of consolidated and unified storage solutions that deliver iSCSI SAN, NAS and WAN replication functions from a single virtualized storage platform. The solutions are easy to implement, operate and manage, yet deliver enterprise-class functionality. RELDATA's "pay-as-you-grow" design leverages the customer's previous disk storage investments and liberates them from future vendor lock-in. Customers can independently scale storage capacity and performance, as well as migrate data, without application disruption and without forklift box upgrades. RELDATA products are designed to embrace third-party disk drives and to co-exist with more expensive storage solutions from vendors such as Network Appliance and EMC. RELDATA is headquartered in New Jersey. RELDATA products are available worldwide through authorized value-added resellers and system integrators. More information is available at www.RELDATA.com.

SOURCE: <%=company1%>