News | May 8, 2006

Iomega's REV Technology Wins Prestigious Innovation Award At Broadcast Television Industry Tradeshow

Iomega Corporation (NYSE:IOM), a global leader in data storage, today announced that Grass Valley's REV PRO product was awarded the prestigious AIM award for innovation in content management at last week's National Association of Broadcasters (NAB2006) convention in Las Vegas. Grass Valley's product is based on Iomega's removable hard-disk based REV technology.

At NAB2006, the world's largest electronic media show, Grass Valley, a business within Thomson (Euronext Paris: 18453; NYSE: TMS) and a recognized leader in broadcast and professional acquisition and production products, demonstrated Grass Valley REV PRO drives and removable 35GB REV PRO disks as well as pre-production versions of its new Infinity Series of camcorder and recorder products that incorporate Iomega's REV technology as a new recording medium.

The fourth annual Awards for Innovation in Media (AIM), voted on by the attendees at NAB2006, recognize "technological innovations that best address current and upcoming issues in the electronic media industry by boosting efficiency, increasing user flexibility and creativity, and lowering cost." Grass Valley's REV PRO was recognized as a top product technology in the content management category.

"Grass Valley's REV PRO winning a major accolade like an AIM award at NAB2006 is another validation of the innovative REV technology not only for the professional video/audio market but for small businesses around the world that also need a durable, dependable removable storage solution that's superior to the shortcomings of tape-based products," said Tom Kampfer, President and Chief Operating Officer, Iomega Corporation. "Today's availability of REV PRO drives and disks and the launch later this year of Grass Valley Infinity Series products bode well for the role of REV technology as a robust, affordable alternative to tape in the professional video/audio market."

About Grass Valley Products Utilizing REV Technology
The new Grass Valley REV PRO drive is based on the Iomega REV 35GB drive, a durable, dependable hard-drive based removable storage solution created two years ago by Iomega for the backup and archiving of critical data for small and medium-sized businesses. Grass Valley's REV PRO 35GB disks allow professional users to record more than two hours of SD (standard definition) or 45 minutes of HD (high definition) video with complete flexibility in the use of encoding and compression schemes.

REV PRO disks are infinitely more rewritable than tape, can transfer video data at the speed of a hard drive, and offer random access to stored video clips. REV PRO disks can replace videotape in the field, in preview rooms, in edit bays, in control rooms -- anywhere videotape recorders are used today.

Grass Valley's REV PRO disks provide video professionals with tremendous workflow efficiencies, including nonlinear random access to video files, simultaneous playback while recording, and estimated 30-year archival storage. REV PRO disks also offer users superior performance at wide extremes of humidity, temperature and altitude. Master and user passwords provide content security with guaranteed corporate access.

The Grass Valley Infinity Digital Media Camcorder and Infinity Digital Media Recorder utilize the Grass Valley REV PRO drive and removable 35GB REV PRO disks to provide the portability and cost-effectiveness of videotape with the speed, flexibility and ease of use of non-linear hard drive technology. Grass Valley Infinity Series products, which are expected to begin shipping later this year, are the first such products to use off-the-shelf Iomega REV disks as recording and playback media.

REV Product Sales and Awards
To date, over 1,000,000 REV disks and over 200,000 REV drives have been sold by Iomega to individuals, small businesses, government agencies and corporate offices as portable backup and archive storage solutions.

Since it's launch in April 2004, the Iomega REV drive has won over 20 technology awards worldwide, including a PC Magazine "5 Stars" rating and Editors' Choice award, as well as an Editors' Choice Award from American Photo Magazine.

About REV Products
Grass Valley REV PRO drives and disks are now available from Grass Valley distributors and resellers. The Iomega REV drive is available in ATAPI, external USB 2.0, FireWire(R), SCSI, SATA and multi-disk autoloader configurations, including the ground-breaking new desktop form factor REV Loader 280, which utilizes up to eight REV disks for easy, efficient daily backup and long-term archiving. Iomega REV products are available from a large base of value-added resellers (VARs) and systems integrators (SIs) that work directly with small businesses on their storage and data protection needs, as well as from Iomega at www.iomega.com.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the Iomega REV 35GB drive, available in several computer interface models, as well as two automation solutions: the rack mount REV 1000 Autoloader and the new desktop form factor REV Loader 280; Zip 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives and HDD solutions such as the Iomega StorCenter Network Hard Drive, available in multiple capacity sizes, including a new 1TB wireless model; Iomega Mini USB Flash drives, Micro Mini USB Flash drives; Iomega external CD-RW drives; Iomega Super DVD drives; and Iomega floppy USB-powered drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software and HotBurn CD-recording software. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage secure online storage for personal and professional use. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.