Email Automation Platform
•Solution Brief: Email Automation Platform
A comprehensive view of messaging includes more than just outbound publications. The ColdSpark Email Automation Platform supports both high volume outbound marketing, as well as fast, secure transactional messaging. This allows the enterprise to provision the entire customer email experience from a single system; reducing cost and complexity, while improving deliverability, management and control.
ColdSpark solutions enable companies to leverage feature-rich capabilities for email to customers, while improving performance and streamlining operations.
A True Enterprise Platform
ColdSpark provides a true enterprise platform for all outbound email, including marketing, publications, transactional and service messaging -- enabling companies to scale programs, support multiple business units and provision new features and capabilities.
Sensitive data. Tough technology.
The ColdSpark Email Automation Platform has been developed, tested and proven in the toughest, most unforgiving business messaging environment in the world -- the financial services sector. ColdSpark technology was designed to exceed the most stringent electronic business communication standards, providing the ultimate in performance, visibility and control. Implementations include:
- Retail Banking: Deliver, track and report on all account related transactional messaging
- Investment Banking: Build and deliver research publications for the top five investment banks
- Social Networking: Power the delivery of all email between users
- Card Services: Build, deliver and track all account service messaging for a major card company
- And many more...
Key Benefits
- Supports both high volume outbound as well as high performance transactional messaging
- Increased revenues through improved targeting and relevance to customers
- Ensured time-to-market for time-sensitive emails -- regardless of volume
- Improved performance through ensured delivery success
- Support for multiple business units, improving services while reducing costs
- Increased performance through centralized activity data
- Brand protection through unified experience, central governance and best practices
- Reduce compliance risks through flexible capabilities for list maintenance and governance
- Security for outbound email
Key Capabilities
Business Enablement
- Dynamic email content using sophisticated templating engines
- Web-services integration with local systems
- Feature-rich tool suite
- Advanced analytics and reporting
- Customizable workflow controls
- Deliverability optimization
- Trust and reputation enhancement
- Centralized compliance and archiving capabilities
- Flexible add-on services (e.g., secure messaging)
Enterprise Operations
- High-availability architecture
- High-performance and n-tier scalability
- Support for enterprise monitoring and management tools
- Virtualization, SOA and turn-key provisioning to support multiple business units
- Secure operation and central security tools
Advances in technology for email delivery and message composition dramatically increase performance and enable support for new features. ColdSpark helps enterprises build a strategic capability for communication to customers that exceeds enterprise requirements and adapts to future needs.
Click Here To Download:•Solution Brief: Email Automation Platform