Using third-party datacenters and mail servers makes it hard to ensure regulatory compliance, presents risk to your business and diminishes your control over SLA compliance. Since emails sent through Salesforce.com are not captured, indexed, and archived in your own corporate storage systems, you have a gap in Sarbanes-Oxley and potentially other compliance gaps and a potential legal risk. Although SalesForce.com offers a BCC function that allows organizations to create copies of messages and route them back through their host email systems for archiving, the required bandwidth and host system infrastructure makes this solution highly impractical. Information can also be applied to the management of your analyst staff. By analyzing usage patterns in the messages sent, your managers can identify the analysts who are delivering the most -- and least -- useful information and use that data as the basis for assignments, training, and bonuses. Compliance challenges around SalesForce.com email often times leads organizations to disable the email capability rather than face the compliance exposure. This severely impacts the effectiveness of their overall CRM strategy.
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