Articles
The New Benchmark By Which Distributors Are Measured
July 3, 2008
Click Here To Download:•Contributing Editorial: The New Benchmark By Which Distributors Are Measured
By Jerome M Wendt and Kelly Polanski DCIG LLC
The yardstick for measuring the effectiveness of technology distributors has become exceedingly narrow. Most would agree that distribution competitiveness is currently measured as a function of component price and time-to-delivery for their reseller partners. Competing for new and expanded business opportunity using these criteria is tough, because of the maturity of distribution models and distributor practices which look largely the same from one to the next.
At Bell Micro, leadership appears to be changing the rules of how distributors are measured by gearing up to meet the unique requirements of specialized categories of partners. One such segment of partners is the group called embedded systems manufacturers, also known as Original Equipment Manufacturer (OEM) partners. This group designs and offers their own solutions built on embedded technologies, and this group has specialized requirements for how they do business. Bell Micro has been in the business of meeting unique program requirements for OEM partners since the late 90's.
Click Here To Download:•Contributing Editorial: The New Benchmark By Which Distributors Are Measured
